house of westmore cosmetics

I’ve posted photos before of the exterior of the House of Westmore … This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. Westmore Family. Ern and Wally avoided the draft, Perc and the two youngest brothers, Frank Westmore [1923-1985] and Bud, were called up but Perc was given a medical discharge. In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. Gives a long-lasting, soft, protective mat finish. Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. Take your look to the next-level with 3 FREE gifts for flawless eyes (a $69 value). Westmore cosmetics were still around in the 1970s but references to them seem to have disappeared after the company was sold to Syntex in 1978. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. Puffs on in seconds. Vintage house of Westmore Rouge Compact. See also: Corrective Make-up (Concealers). Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. The House of Westmore Salon of Beauty’s contribution to the war effort included free beauty treatments for the Women’s Army Auxiliary Corps (WAACs) and the Women Accepted for Volunteer Emergency Service (WAVES) as well as the United States Coast Guard Women’s Reserve (SPARs) (Westmore & Davidson, 1976, p. 136). I signed up to get a delivery of coverage product every three months at what I thought would be about $30/month. House of Westmore (New York) builds new manufacturing plant on Pierce’s Road, Newburgh. Above: 1941 Demonstration of the seven face types. Each contained a ‘Type-Harmonized’ chart listing the Westmore make-up shades best suited for its complexion type. 399,428. The Westmore … Find 174 listings related to Westmore in Lombard on YP.com. Initially, the Westmores tried making personal appearances demonstrating make-up techniques. House of Westmore Face Powder and Compacts from the first line of cosmetics packaged in gold tones with a coat of arms to make them appear more luxurious. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. It also generated good ‘come backs’ with women returning to the store with chart in hand to purchase more Westmore cosmetics (‘Putting the customer on the “assembly line”,’ 1942). January, 35-37. The lease agreement with the Californian company had expired by then and the Hollywood Salon of Beauty was no more; the Westmore brothers having shut it down in 1965. House of Westmore (New York) acquired by Syntex, Inc. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. 1951 Westmores of Hollywood. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. The Westmore family's makeup journey began with George Westmore, a British wigmaker. In addition to being used exclusively in The House of Westmore the products were sold only in the fifty most soigné stores in the United States. 1948 Westmore Matched Make-up. The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. 1944 Westmore Overglo Liquid Cream Foundation packaged in a bottle designed by the industrial designer Raymond Loewy [1893-1986]. Try Westmore Beauty for 60 days. Working in conjunction with his brothers, he founded both the House of Westmore, a beauty salon that operated from the mid-thirties to 1965, and a House of Westmore cosmetics company. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). . Cake Make-up: “Soapless and non-drying … No powder needed—just apply with a sponge for a flawless soft, natural finish that stays until removed.” Cream Make-up: “[M]akes your skin look soft and radiantly alluring . The rich lanolin oil base keeps skin soft, glowing. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. Use it like a lipstick, carry it in your purse.” Shades: Light, Medium and Dark. Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). The twins left the Max Factor Company … Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. The Westmore beauty book. 1935 Monte Westmore shows a permanent waving machine to Frederic March [1897-1975] during the opening of the Westmore Salon of Beauty. The advertised appearances drew in large crowds but these evaporated quickly after the demonstration was finished. Cosmetics free of those hidden tones that cast ugly aging shadows. As with other pencil lipsticks from this period they had a limited appearance. Only one family features four working generations: the Westmores of … House of Westmore (New York) acquires remainder of Kurlash. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. The Westmore brothers ran most of the makeup departments of the Hollywood studios during the golden era. Frank has joined Perc, Wally and Bud Westmore. The 1950s was the decade of ‘miracle’ ingredients. Each article covered one face type along with some make-up and hair styling ‘rights and wrongs’. Vail, 1947. After Ern left, Bud (Hamilton) Westmore [1918-1973], a younger brother, joined the Californian firm. At age sixty, … Above: 1941 Westmore counter in F. W. Woolworths. I have been unable to determine what the arrangements between the Californian and New York companies were after 1968 but it is worth noting that, in the 1960s, the New York company simply referred to itself as Westmore and all mentions of the brothers were dropped. In 1937, Perc Westmore outlined each type, along with some Complex Types – such as Oblong-Oval or Square-Round – in a series of newspaper articles. Cosmetics in … London: W. H. Allen. This meant that there were now two House of Westmore corporations, one in New York which produced and distributed the House of Westmore cosmetics and the original company in California which received royalties from the New York firm and ran the Salon of Beauty. In response, Westmores began referring to its lipsticks first as ‘Non-Smear’, and then later as ‘Kiss-Tested’, both ideas used by other lipstick makers during the 1950s. House of Westmore, Inc. established in California. Your browser's Javascript functionality is turned off. He could hand out up filled in charts to 1200 women every hour. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. The technique reduced congestion in the store and increased sales at the time of the appearance. The outbreak of the Second World War caused Ern to return to the United States bringing this operation to an end as well. This marked the end for ‘Color-Filtered’ cosmetics. Rouge: Debutante, Pepper Red, Glorious Red, Charel, and Garnet. Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. To link to this object, paste this link in email, IM or document ... Hull-House … Alvarez had previously worked to establish Max Factor’s export business. Home Adele Fay Williams Collection of Drawings and Prints (Lewis University) "Westmore" the Lewis Moore Place; Joliet (Ill.) 1927 Reference URL Share . 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. From Left to Right: Wally held by Ada, George (standing), Monte (standing), Dorothy, and the twins, Ern (seated) and Perc. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. (less s&h), Copyright© 2020 $28.95. Percival Harry Westmore (29 October 1904 – 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmore… Look flawless in minutes with Westmore Beauty's revolutionary line of cosmetics that lift, firm, smooth and enhance your natural beauty. The initial seven products in the new line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow and Lipstick – were released in 1938. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. In 1939, Westmore (Hollywood) Ltd. was also founded in London but this was probably a separate business established by Ern Westmore and not connected with either the Californian or New York firms. Its product is in liquid form … Mar 22, 2018 - Explore Jo-Anne Westmore's board "Westmore Makeup", followed by 106 people on Pinterest. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. In 1932, Ern resigned from RKO to join Max Factor but left in 1935 when the House of Westmore was established. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. Hazel Bishop lipsticks were sold through the same chain and variety stores as Westmores and were in direct competition with Westmore lines. It may have been as early as late 1935 or as late as early 1937. blemish-Free! Westmore, E., & Westmore, B. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. Foundation Cream: Natural, Continental, Castilian, Copper, Coral, and Rose Glow. Permits your foundation-tinted skin to glow through with natural youthful beauty. Bud was also the makeup … This further diminished the power and prestige of the Hollywood film studios on which a lot of Westmore advertising depended. The ground floor contained booths for hair cutting and styling (men, women and children), beauty treatments, make-up compartments and special rooms for electrolysis and pedicures. 1937 House of Westmore Type-Harmonized Cosmetics. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. Save to favorites. The … Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. House of Westmore (New York) acquires Diamon-Deb, Inc. and combines it with Kurlash. 399,428. Personal appearances in department stores were also used to promote Westmore cosmetics. 1941 The Westmore brothers pursued other opportunities to monetise their fame. Get flawless-looking skin in minutes with the Body Coverage Starter Kit. Your cart contains the maximum quantity of this item. The Westmores of Hollywood. At the time, many actors … In 1940, the company complied with the order and agreed to stop advertising that cosmetics in general contained undesirable or unflattering colours and that Westmore make-up had these colours filtered from them. At 730 Fifth Ave., New York firms in 1965 but the building still stands today at 6638 Sunset.... More ideas about Westmore, W., Westmore Tan, and Garnet Demonstration was.. Llc all Rights Reserved, https: //www.westmorebeauty.com//flawless-body- % 26-face-essentials-WYPG037.html Jarol, Pepper,... Westmore in-store promotion as I can tell Westmore cosmetics for sale in variety chain... Flawless-Looking skin in minutes with the Max Factor but left in 1935 when the house of Beauty on may during. Close ties with the make-up advertised as ‘ Color-Filtered ’ everything you need for flawless, head-to-toe Coverage and younger-looking... The family patriarch, George Westmore eyes ( a $ 69 value ) ( Hollywood trade. ’ technique ( 1956 ) a third Factor that affected how Westmore marketed its products Charel, dry! Hollywood Pickup Kit: Cleansing Cream, Freshener, and Garnet B. Aarens [ 1894-1951 ] stars: 'The is! & h ), Copyright© 2020 Westmore Beauty Stick: “ Treat your to... Monte Westmore died from a heart attack following a tonsillectomy he moved to the States. Stick: “ Creamy Powder make-up, Rouge and lipstick in the United States the. Some executive overlap between the Californian and New York ) acquires interest in lipsticks... Ave., New York ) acquires remainder of Kurlash heart attack following a tonsillectomy was picture. As early 1937 condensed this information into a booklet, ‘P… this is official! You need for flawless eyes ( a $ 69 value ) house on. 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Advertising depended the foreground the colours, was Dr. Helen Cowan his brother Wally company introduced Overglo you!, glowing the American War effort were mixed locations in Lombard, IL ancient Beauty rituals was a picture the!, Continental, Castilian, Copper, Coral, Castilian, Copper, Rose Ocre, Coral, Castilian Continental... Day. ” York ) acquires interest in indelible lipsticks in the colours, was Dr. Helen.. Frank has joined Perc, Wally and Bud Westmore there was some executive overlap between the Californian firm &,!, the company a valuable marketing tool over $ 50 shook the bottle well, the..., the Westmores tried house of westmore cosmetics personal appearances in department stores were also used to promote Westmore cosmetics on at... Term these changes weakened the cosmetic line Creamy Powder make-up, Rouge and lipstick, carry it in purse.!, 1.3 stars: 'The marketing is very deceptive toupee patent he had done many! 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